This report draws primarily on the Mirror/DK Basics survey from March 2025, a nationally distributed attitudinal survey of 500 Danish respondents (255 women, 245 men, aged 18–75). Mirror provides a broad snapshot of how Danes perceive AI, gender, and visibility. All core findings and figures are drawn from this dataset.
A second dataset, Signals 2026 (CWAI/IPSOS, n=210), is referenced selectively in Section 9 to illustrate how perceptions documented in Mirror may connect to lived professional experience. Signals captures a different population: AI-active professionals, 89% female, 78% holding a master’s degree or higher, 77% based in Copenhagen. It cannot be directly compared to Mirror. Where Signals findings appear, they serve as a contextual lens, not as validation or contradiction of the Mirror data. This means that the two datasets are complementary perspectives, not comparable samples.
“When we founded Connected Women in AI, it started with a simple observation: women were using AI, but they were not visible in it. Not on the panels, not in the headlines, not in the rooms where decisions about AI were being made.”
– Katrine Bach, Chair, Connected Women in AI
The Mirror survey asked 500 Danes about AI. Our smaller Signals survey queried people in jobs in or around the AI industry. These two surveys cannot be directly compared, but still we find the Signals data valuable as a different window into the field of AI in Denmark – as seen from the people who work with the technology each day.